International Journal of All Multidisciplinary Research Studies
2022, Vol. 1, Issue 2
Employer branding strategy of Amazon and experiences for Vietnam high tech corporations
Author(s): Nguyen Hoang Tien
Abstract: Amazon company is known as the world's largest e-commerce marketplace, AL assistant and cloud computing platform as measured by revenue and market capitalization. To achieve the reputation of the company's brand as an employer as above, Amazon has applied extremely superior and appropriate employer brand strategies for the company. What does Amazon building a reputable employer brand contribute to company branding? A strong corporate brand will be the first important foundation for building a strong employer brand, in addition, the recruitment market is subject to fierce competition. Therefore, what brand strategies has Amazon come up with to attract and recruit talented people for the company? Thereby, what experiences will businesses in Vietnam learn?
Pages: 28-37 | Views: 2205 | Downloads: 1780
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How to cite this article:
Nguyen Hoang Tien. Employer branding strategy of Amazon and experiences for Vietnam high tech corporations. Int. J. Al. Multidis. Res. Stu. 2022;1(2):28-37.
