International Journal of All Multidisciplinary Research Studies
2022, Vol. 1, Issue 2
Analysis of employer branding strategy of Facebook and experiences for Vietnam high-tech corporation
Author(s): Nguyen Hoang Tien
Abstract: The topic "Facebook's employer brand strategy and lessons learned for Vietnamese technology corporations was conducted to learn and review recruitment brand strategies to enhance corporate value. through the case analysis of Facebook brand and brand influence on business value enhancement. Using 2 methods: theoretical research method and practical research method to analyze strategies, thereby helping to identify and position the brand to know the success in building the foundation. Facebook and draw strategies for Vietnamese technology corporations. Devise strategies to ensure long-term recruitment needs are met in order to raise the brand's position to a new level. From there, giving recruitment brand positioning results that create breakthrough values. We can build the staff and hire better employees than Facebook to take the throne in the world, setting the right direction for the company in the future.
Pages: 19-27 | Views: 1409 | Downloads: 1014
download (211KB)
How to cite this article:
Nguyen Hoang Tien. Analysis of employer branding strategy of Facebook and experiences for Vietnam high-tech corporation. Int. J. Al. Multidis. Res. Stu. 2022;1(2):19-27.
